radhika apte

Unrestricted, uncensored, uninhibited — this is a show that can potentially change the landscape of Indian pop culture.

While celebrities are busy posing for pictures with sanitary napkins and posting them on social media sites with the hashtag #PadmanChallenge, Sathyam cinemas has gone one step further by making this announcement and subsequently installing the vending machine.

The film provides a searing indictment of rape culture, cyber bullying, harassment of women and celebrity culture.

Radhika Apte's message to her 17-year-old adolescent self is simple, reassuring, and something that every woman in India needs in her life.