Across Kashmir’s Pulwama, fields once filled with apples now bloom with lavender — a crop that’s cheaper to grow, easier to maintain, and far more profitable. Backed by science and government support, this purple revolution is turning farmers into entrepreneurs.
Earning enough to support her family and fund her studies, Neelofar Jaan of Gangoo village in Kashmir’s Pulwama district lists five easy steps to grow button mushrooms at home.