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Sonam Surana found her late mother-in-law’s old recipe book which is now her go-to guide to their homemade food venture. Prem Eatacy in Chennai sells gongura chutney and molagapodi and clocks 2,000 orders a month.

Aavaram, a skin and hair care range, started at home by a doting mother in Chennai, today ships out more than 200 orders every month.

“When I started, I wanted to make it easier for people to cook food that reminds them of home. I hope people find it easy to replicate food that was, perhaps, cooked in their granny’s kitchen,” says Sneha Sirivara.