Population Foundation of India

Population Foundation of India (PFI) used a television soap opera as a vehicle to raise awareness on vital gender issues, question patriarchial gender norms, and change attitudes among India’s rural poor. Poonam Muttreja, Executive Director of PFI explains how and why they did so.

A game-changer in the field of media-based social action, Main Kuch Bhi Kar Sakti Hoon has set a new record by reaching out to 400 million viewers, the highest viewership of any show currently on Indian television.

Family planning in India has long been a subject of controversy and hushed conversations. Now, a new Supreme Court ruling is bringing the conversation out in the open. Poonam Muttreja from PFI discusses this and the future of family planning in India in a frank and open interview.