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Italian luxury fashion brand, Gucci’s ‘floral embroidery organic kaftan’ priced at $3,500 (~Rs 2.5 lakh) is making headlines after a Twitterati spotted the exorbitantly priced garment on their website.

Anakaputhur is a suburb of Chennai that lies a little beyond the international airport on the banks of the Adyar. Around 15-years-ago, a group of third-generation weavers of this village decided to stray away from a tradition of almost 9 decades.