Ravi Neeladri, CEO of Bengaluru-based Cerebra Green, speaks of how they were once generators of e-waste but leveraged technology to operate on a circular economy model and find a solution.
India generates about 2 million tonnes of electronic waste per year behind only the United States, China, Japan and Germany. Only 1.5 % of the total e-waste gets recycled.
One of the most common uses of gold today is in smartphones, but with a lifespan of 5 years, these smartphones gets thrown in the waste along with the gold. Well, no more will that be the case.
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