knitting business india

A young man from Hubli picked up knitting to cope with loss. Today, his handcrafted sweaters are sparking conversations, challenging stereotypes, and inspiring others to follow their heart.

Started by Heena Patel with just a pair of knitting needles, Magic Needles is now a Rs 8.5 crore handmade brand empowering more than 300 women, championing slow fashion, and building a global crafting community across over 35 countries.