“A four-month-old baby was sick with fever. The family was unable to reach the hospital—their home was on an isolated island surrounded by vast paddy fields that were under waist-deep water. The house was almost ‘floating’.”
Tapping into the virtue of compassion and clubbing it together with the power of social media, a campaign titled ‘I Am For Alleppey’ was launched on Facebook by the Alappuzha district administration on September 14, 2018.