karan rastogi

Cleaning river Ganga is no simple task and has been the objective of many activists, environmentalists and politicians. Amid various attempts and campaigns, here's how three upcoming startups founded by young innovative Indians are working to clean up India's national river.

Two friends in Kanpur were shocked by the amount of flowers that are dumped into the Ganges every single day, choking the river with pesticides and chemical fertilisers. They started collecting the flowers from temples and mosques in the city, and turned them into some brilliant eco-friendly products.