From distributing tens of thousands of meals to arranging buses for migrants, some celebs have used their wealth and connections to do a whole lot of good.
The campaign has gathered the support of prominent individuals, like Dr Arabinda Mitra, Scientific Secretary, Office of the Principal Scientific Adviser to the Government of India, as well as celebrities like Saif Ali Khan and Rahul Dravid.
Apart from pollution control board authorities and citizen groups, Indian celebrities are also stepping on to the scene to take a stand against the rising pollution levels and using their platform to raise awareness about #DelhiSmog.