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It has certainly been a busy year for social media users. There have been several reasons for the virtual world to come together and help each other. Whether it was the Kerala floods or the #MeToo movement – social media platforms have been abuzz with activity.

It was Nehru who described India as a bundle of contradictions. On the one hand, our cities are witnessing a rapid growth in the number of slimming and fitness centres, while in rural India, approximately 3,000 children die because of malnutrition every day.