Nitin and Jia Pamnani, founders of online handicraft and textile retailer iTokri, discuss their motivation behind starting the venture, and how they have built the multi-crore brand into one that thousands across the globe trust.
There are many artisans who live in India's numerous little towns and villages and churn out masterpieces with their hands, but fail to find the visibility they deserve.
Mechanization of processes has led to an influx of fake handlooms and handicrafts in Indian markets. Here's how to differentiate between authentic products and fakes.
Prominent designers like Ritu Kumar, Tarun Tahiliani, Anita Dongre and many more are going back to the roots to bring traditional weavers in the limelight and revive the beautiful, ancient weaving techniques that are getting lost.