handloom

Treated with a mixture of oil and ash, coloured by the hue of an Indian tree — a single piece of Telia Rumal takes around 2 months to be completed.

'Artisan Owned', ethically made and naturally dyed, here is elegant style that makes a real statement. Check it out!

Seen the celebratory pictures of Hima Das, with medals around her neck or the national flag in her arms? There is another recurring element in all her pictures. It’s the Assamese Gamosa around her neck! #Heritage

Every thread of your ethnic Indian wear has a story of origin woven in it. This National Handloom Day, understand the "fabric of India" better!

Last year, a well-reputed apparel brand’s claim of selling khadi clothing was challenged in the court. This #NationalHandloomDay, understand the different types of cotton better and avoid being cheated about the clothes you buy!

Anakaputhur is a suburb of Chennai that lies a little beyond the international airport on the banks of the Adyar. Around 15-years-ago, a group of third-generation weavers of this village decided to stray away from a tradition of almost 9 decades.

You can also do your bit for the weavers of Chendamangalam in Ernakulam district, Kerala, and help them get back on their feet. #rebuildkerala

Did you know that Indian handlooms hold 95% of the handwoven fabrics in the world?

The art is passed on from generation to generation, and cannot be learned in a few days.

There are also several misunderstandings around Pashmina. For one thing, it starts with the word 'Pashmina' itself.