Ravi Prasad from Hariharpur in Uttar Pradesh, started Malawa Kela Resa Utpadan Laghu Udyog Kendra that sells footwear, hats, carpets and other items made from banana waste
Lata Kachhawaha, who arrived in Barmer district in Rajasthan in 1985, works with Sure NGO to empower women of the Meghwal community to earn a living through Kashidakari, a traditional form of embroidery.
Even though their earnings have increased 600%, it's not enough to sustain Punjab's dying Thathera art. But despite this, there's a special reason why the artisans want to continue this legacy of making handcrafted copper utensils.
"The lady who came to work in my house was trained in embroidery. Her village in UP is famous for that. I asked her if she would like to work with me. She agreed, and we haven’t looked back ever since,” says the fashion designer behind the brand. #WomenEntrepreneur #SmallBusinessesOfIndia
Learning the traditional art of colouring fabrics is enabling many women in rural Bikaner to add an additional source of household income in an area where patriarchy makes it difficult for them to do so.
A new startup is trying to help preserve indigenous handicrafts by ensuring the money from their sales reaches the right people – the artisans themselves. Read on to find out how Pulpypapaya is connecting these artisans directly to their consumers, and in the process, slowly bringing indigenous handicrafts back into the mainstream.