Handcrafted Products

In the heart of Mumbai, where the controlled chaos of city life often overshadows its environmental challenges, Prakruthi Rao and Akshara Mehta, co-founders of Juhu Beach Studio, are revolutionising fashion by turning textile waste into durable, handcrafted products. With an all-women team, they emphasise sustainable practices and community support, creating timeless pieces that promote responsible consumption and redefine the relationship between style and sustainability.

Using natural materials and processes in the crafting process can help reduce carbon footprint, and make the manufacturing process more environmentally-friendly. Several Indian handicrafts and artisans have embraced this ideology, reducing the environmental impact of India’s handcrafted products.