grains

Prabu, Shashidhar, Arun, and Bhargav left their comfortable careers to introduce a healthy, vegan ice cream alternative made using millets.

An edible cutlery startup, Attaware was started by Puneet Dutta as tasty and sustainable alternative to plastic disposables.

Shriya Naheta, the founder of Zama Organics, has worked with 50,000 farmers from across India so far to source native grains, spicies, fruits and vegetables

"With each packet of the mix, we provide a booklet of 55 recipes,” informs founder Shruti Ajmera Reddy.

“Our vision is to make good food and a holistic lifestyle easy for people. We want to develop and nurture a sense of purpose which is greener and more sustainable,” says Akshay, the co-founder.

“All my friends started calling me ‘Millet Amma’ and after a point they told me that they wouldn’t be accepting the batter for free. That is how the startup was birthed,” says founder Ruchika

“As consumers, we are not often aware of our purchase decisions and their impact on farmers and workers down the production chain. If we were aware of the ground realities, then we would not take a decision knowingly to support exploitative production methods.”

From living harmoniously with sparrows to not seeing them at all, was a gradual progression. Sadhna says she cannot remember when that happened.