Rampant dumping of fish waste as well as plastic waste along the 35 km coastline in Munambam led Maheshwary on an unconventional path that was inspired by her father.
He has manufactured seven vehicles so far, and 70 per cent of their components were sourced from e-waste and scrap markets. Additionally, two are entirely powered by batteries.
Besides tackling the menace of paper waste, Neerja Palisetty has also opened up doors of livelihood opportunities for a handful of women in Jaipur, who spin the yarn with charkhas at their homes.
From suave bags fashioned from tetra paks, denim and other textile wastes to fancy tea coasters made using motherboards and vinyl records, Rimagined’s range of upcycled products is indeed a revelation.