Apart from setting up collection bins and PET bottle-crushing machines at public places in Mumbai, the BMC will soon be starting a toll-free helpline for its new plastic pick-up service.
The Kirkatwadi Development Forum, which consists of various housing society residents and like-minded youth, mobilised citizens through Twitter, Facebook and WhatsApp to join the drive.
Mylapore resident Lakshmi Narayan had been discussing a newspaper article which spoke of an initiative where people took up the task of cleaning dirty bathrooms in their village, with his supervisor, Vinod, when he was struck by an idea.
Within three months from October and December, the Railway managed to clear 30,000 cubic metres of garbage from over five locations - including tracks near Chhatrapati Shivaji Maharaj Terminus (CSMT), Masjid Bunder, Thane, Parsik tunnel area, and Dharavi.
Students of Samta Hindi Vidyalaya, Turbhe initiated a cleanliness drive on October 2nd to make a point. Instead of blaming the authorities and municipal corporations, one should set an example by cleaning the mounds of garbage.
Over the years, there have been several attempts to remove the garbage from the dumping site, but to no avail. Officials say the new method is much more efficient than the previous ones.