Kalawati happens to be one of the project participants of S.H.E. (School of Hope & empowerment), a combined initiative by The Better India and TATA Communications’ CSR team.
Varsha, Vismaya and Vrinda Prasanth set up 3vees International in 2019 to sell asafoetida. Today, the brand sells 30 products, including curry powders and breakfast essentials and has a 20 per cent net profit.
"The lack of women in this industry would always be a concern and at several instances, people have tried to insinuate that I was nothing more than a showpiece. But, I have worked my way through all this, taught myself, and now I’m proud,” says Zainab Raj from Rajasthan.
“I have secured my son’s financial future,” says Shilpa who successfully runs her business and often gets invited by reputed educational institutions to share her inspiring story and deliver lessons on business management.
Tribal women of Jharkhand are using Mahua, which is popularly used for brewing country-made liquor, to make laddoos. This is not only helping them become self-dependent but also helping in the eradication of alcoholism from their village.
Moin Qazi, the manager of a local bank, describes the incredible story of how women from a Maharashtra village went from being ragpickers to entrepreneurs!