fairness

“I always overhear aunties at weddings saying, she’s lucky that he married her despite her complexion.”

From something as simple as refusing a fairness cream ad to pulling out of an event sponsored by a brand that promotes ‘whitening’, these ten celebrities condemned colour-based discrimination with their actions.

The video has gone viral with more than 1.9 million views and many have commended Ram for taking a strong stance.

Viplove Thakur, a Member of Parliament form Himachal Pradesh demanded a ban on advertisements of fairness creams saying that "advertisements of products like Fair & Lovely and Ponds face creams are demeaning for women".

Kochi artist P. S. Jaya has undertaken a 100-day social experiment, in which she paints herself black before stepping out of her house. She is documenting the reactions and comments that she gets from people on the streets, while also creating awareness about casteism.