fairness creams

From something as simple as refusing a fairness cream ad to pulling out of an event sponsored by a brand that promotes ‘whitening’, these ten celebrities condemned colour-based discrimination with their actions.

From Sonam Kapoor to Shahrukh Khan, Deol didn't shy away from calling out his peers who endorsed fairness products.

Viplove Thakur, a Member of Parliament form Himachal Pradesh demanded a ban on advertisements of fairness creams saying that "advertisements of products like Fair & Lovely and Ponds face creams are demeaning for women".