Fair Skin

Colourism is the ‘Cousin of Racism.’ Calling out racist conduct doesn’t have a statute of limitations either. Your intent doesn’t matter when you call someone ‘kalu.’

Started by three students at the University of Texas, the #UnfairandLovely campaign has brought together many people of colour from across the globe to share one common concern and to break some ridiculous stereotypes.

As Kangana Ranaut declines a whopping offer of Rs. 2 crore to endorse a fairness product, she is on her way to changing mindsets once again. But will she succeed in a country like India which has a fetish for fair skin?