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Through the lens of two women from India and Pakistan, the authors trace just how Instagram, Facebook and others are helping women entrepreneurs in South Asia build successful businesses.

Savita Dakle from Maharashtra was a child bride, a class 10 dropout and a farming novice. But she didn’t let that define her or deter her from training millions of other women as independent organic farmers.

The Indian Ethnic Co was started by Hetal Desai and Lekhinee Desai with an investment of Rs 50,000. Today, they make an annual revenue of over Rs 15 crore.

Aurangabad-based Dr Ganesh Kulkarni’s grows a terrace garden with seasonal vegetables, fruits, and flowers through tips from Facebook. He also mentors several newcomers in urban gardening.

Pune-based Yogesh Shinde started Bamboo India in 2016 but he credits the success of his unique and sustainable startup to social media apps like Facebook and Instagram.

Facebook Pragati is a unique initiative, carefully crafted to address the concerns faced by women entrepreneurs. The program assists in incubating and accelerating early-stage women-led nonprofits that are working in the areas of women entrepreneurship.

Arun Gupta started Pinkishe Foundation in 2017, a Delhi-based NGO working to fill the gap of access to menstrual hygiene.

PRAM IAS - an initiative started by Bihar State Service Officers - is an endeavour to provide free coaching and help to aspirants for Bihar state services examination. They are available on Facebook, Telegraph, and YouTube.

Dr Rajani Jagtap from Maharashtra lost her husband, Dr Shridhar, to COVID last year. She started a support group to help hundred others like her to cope with grief.

Anuradha Khandelwal, founder of Anu Can Cook, So Can You has been making and selling spices and tea for eight years to sponsor the education of underprivileged children in Bareilly's cantonment area.