Entrepreneurs

From cost-cutting and jugaad, to investing time in building a customer’s trust - here’s what these housewives-turned-entrepreneurs are doing to expand their business

Since 2016, Wakefit.co has been bringing a smile to customers’ faces, by providing sleep and home solutions across India. Their focus on customer satisfaction has helped them cater to over 500,000 customers and earned them over 50,000 positive reviews online.

The Calamus bike has been bought by customers across 27 countries, and includes a 4-inch touch screen

These rare Cordyceps mushrooms have medicinal properties backed by research. They are anti-inflammatory, anti-oxidant, anti-aging, anti-microbial, and anti-viral among other benefits.

A survey report conducted with 1,267 homemakers across the country, revealed that although 48% housewives have entrepreneurial dreams when they are young, only 1 out of 4 attempt at it.

“After Amma Ji passed away at the age of 97, we discovered hundreds of diaries she maintained as an avid journaler,” recalls Noor, whose vegan skincare products have even found a market in countries like Bhutan and Brazil! #WomenEntrepreneur

MUDRA loans are given under three different categories - Shishu (for tiny business units), Kishor (slightly bigger units), Tarun (relatively bigger units)

“I think in this day and age, parents want to buy the trendiest toys but plastic toys do not give a sense of belongingness to the natural world. Wooden toys are safe, sustainable and can be passed across generations,"says Nisha, the co-founder.

From establishing a startup with just a few thousand bucks to changing production policy and design, these individuals believe in growing constantly.

In 1920, waterproofs were being imported into India and were prohibitively expensive, making it beyond the reach of most Indians. So a Bose from Bengal started a Swadeshi venture which manufactured them indigenously! #History #IconsOfIndia