Retna Bai from Thiruvananthapuram began her online indoor plants business under the brand name of Aamiz Plantaz in 2019. She now runs a store along with her daughters Dr Salini R and Syama R.
Varsha, Vismaya and Vrinda Prasanth set up 3vees International in 2019 to sell asafoetida. Today, the brand sells 30 products, including curry powders and breakfast essentials and has a 20 per cent net profit.