The Ministry of Environment, Forest and Climate Change has come up with the Ecomark Rules, 2024 to label products that follow its criteria. This ‘Ecomark’ on products will also enable consumers to make informed decisions.
While the government is doing its bit by providing these certifications, we, as aware citizens, should try and observe before buying or consuming any product.
Packaging symbols help brands educate customers and enable them to verify important product claims and make informed buying decisions, whilst also communicating core brand values.
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