In 2019, Shivraj Nishad from Shekhpur village in Kanpur left his job to start a small-scale business cultivating, harvesting, and dehydrating local flowers such as butterfly pea, rose, hibiscus, marigold, tulsi, jasmine, and chamomile. Utilising solar dryers, he expanded his venture, employing over 100 farmers and offering 15 varieties of dried flowers.
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