denim

Lucia Gasparidesova started Prolong with a staunch focus on sustainability and recycling waste. This is how her idea took shape.

"It takes 946 liters of water to grow enough cotton to make one pair of jeans. So every time you throw away your old denims, you not only add to the toxic landfills but also waste that much water."

The weaving community in Anakaputhur is known for developing various kinds of eco-friendly fabric.