cruelty-free

Traditionally, almost 20,000 to 30,000 are killed to make one saree. No more!

"We actually test all these products on ourselves. In the end, we hope to be the choice for anyone who wants to make an ethical beauty decision,” says co-founder Desiree.

Why this matters? Because India continues to dispose almost 95 per cent of its end-of-life tyres through unsustainable ways that cause immense environmental and health hazards. #GreenIndia #Upcycle #Innovation