clothes

Alankrutha Chandra and her husband Meher Gundavarum decided to embrace a sustainable lifestyle. They quit their jobs and started 'Elephant In You', a Hyderabad-based brand that covers three essentials of living — food, clothing and shelter.

Quitting a corporate career, woman entrepreneur Sonia Anand started Monk & Mei to transform the lives of tribes in the naxal-affected areas of Odisha. Today, the startup's revenue is in crores.

The Indian Ethnic Co was started by Hetal Desai and Lekhinee Desai with an investment of Rs 50,000. Today, they make an annual revenue of over Rs 15 crore.

Surendra Pal, an agriculturist from Punjab, started cultivating cotton in 2009. Today, along with growing his own vegetables, he makes cotton clothes, quilts and mattresses that even reach England.

Doodlage founded by Kriti Tula is a Delhi based design house that uses discarded waste cloth from factories to create her unique items of sustainable fashion line.

Dr Tanaya, who is often found demystifying the workings of the human body and explaining ‘taboo’ topics like sex, vaginal discharge and masturbation on social media as 'Dr Cuterus', asks how those who do not have a good relationship with their bodies might react to such constant scrutiny.

Join ‘To India’s Children’ -- a campaign as part of which The Better India is working with various NGOs across India to give children access to education, nutrition, shelter, support and more.

Tanay Jain (15), a class 10 student from Kolkata started Katran Foundation that upcycles waste fabric from textile factories, provides employment to karigars, and donates clothes to underprivileged children.

The innovative clothes involve some walnuts and veggies too. Guess where they are used?

The number of trends and products claiming 'planet-friendliness' can be overwhelming. So here is the good sorted from the bad and how you can make the right choice!