Delhi resident Dr Ruby and her organisation Why Waste Wednesdays Foundation is helping citizens find eco-friendly alternatives to plastic bags with the Vikalp campaign, which lets you rent a cloth bag for just Rs 20.
Krishnan Subramanian and Gowri Gopinath quit their jobs to return to Madurai and start YellowBag, an eco-friendly venture that sells the traditional Manjapai, or yellow bags, to encourage people to switch to cloth bags.
Sipping steaming chai in a Kulhad while the grandmother stitched cloth bags and mother ground ginger and chilli paste on a silbatta surely remains a favourite childhood memory for many.
“We looked around to source cloth and found it to be very expensive. It was during this time that the boys decided to collect old bed-sheets from hotels and use those to make the cloth bags,” informs Varsha Aswani, the proud mother of these teen boys with an eco and social conscience.
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She was not allowed to participate in several rituals at his brother's wedding, simply because she was a widow. Not wanting the same to happen to any other widow in India, Amit founded an organisation called Mitti Ke Rang.
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