The first rule of every manufacturing company is to keep its process a secret. But Godrej brothers did the opposite and distributed pamphlets in Gujarati that explained the process of making soaps from vegetable oils. Did it establish trust and appealed a larger audience? You bet
From India’s first fireproof safe and first indigenous fridge to the world’s first soap made of vegetable oil, Godrej has laid the foundation of modern India in many ways. #History #Legacy #IconsOfIndia #SoundsOfMakingIndia
The era of bathing bars or ‘toilette’ soaps, as they were more popularly known then, is one that folks from the eighties and nineties would surely hold close to their hearts.