Cigarette butts

Can a cigarette butt transform into a soft toy? Or a tetra pack into a chair? These 6 Indian brands are protecting the planet by giving discarded items a new life.

Nirit Datta is a former IT professional who founded Buttrush in 2021 to collect and recycle cigarette butts.

Noida-based startup, Code, started in 2016 by friends Naman Gupta and Vishal Kanet is recycling cigarette waste to produce products ranging from soft toys to manure.

Industrial designers Ruben van der Vleuten and Bob Spikman came up with the ingenious idea when they saw one man train the crows retrieve coins.