childcare

Let your young one enjoy a carefree childhood with these amazing products - each birthed by a mother's concern.

“When I told them about my decision, most of them laughed it off as a joke. After they realised I was serious, I would be repeatedly asked if I could manage the kids or if I was really going to do the housework. It was unthinkable for many."

“It was after a jarring incident, when a desperately hungry child asked his mother to take a customer, that the gravity of the situation hit me hard.”

Breastfeeding is an often misunderstood, and occasionally controversial, aspect of motherhood in India. Hence, new moms can often struggle with misconceptions about it. However, an increasing number of platforms are offering advice and help to mothers in need.