chai enthusiasts

Ajmer-resident Shobhit Soni always wanted to start his own company which would be both sustainable, and profit-making. He founded Mittisa, a brand that makes traditional kulhads (clay cups) and sells them across the country. He has also helped set up more than 45 kulhad plants across different states to promote the use of these eco-friendly glasses.

“There is nothing very different in terms of the recipe. Like the usual tea, it has the same masala, milk, water, tea leaves and sugar. But, as they say, the magic is in the emotions. And our tea is loaded with love,” says Gulab ji, a man who’s been feeding the hungry for 73 years!