Krishnan Mahadevan runs Iyer Idly in Bengaluru with his mother Uma. Established by his father in 2001, it sold only idli and chutney for almost two decades.
“All my friends started calling me ‘Millet Amma’ and after a point they told me that they wouldn’t be accepting the batter for free. That is how the startup was birthed,” says founder Ruchika
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