Kolkata entrepreneur Aakansha Modi launched Roots & Herbs to offer over 80 products that are vegan, chemical and cruelty free, and imbibe all the knowledge of ancient Ayurveda
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In the recent times, so many Indian staples have become global health fads, prompting exasperated Indians to remind everyone where the “trend” originated from.
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The village is expected to comprise a demarcated space for the cultivation of medicinal plants, ayurvedic product manufacturing units and a state-of-the-art research centre.
In a world that is swears by pharmaceuticals and drug-based care, a switch towards the natural healing ability of Ayurveda is slowly coming back into focus.
An apex institute under the Ministry of AYUSH (Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopath), the idea is to facilitate synergy between the traditional wisdom of Ayurveda and modern diagnostic tools and technology.