Shobha Kumari from Ranchi launched Srijan Handicrafts in 1993, to popularise hand-made dolls made using clay, sawdust, and cloth, and showcase India's cultural diversity. In the process, she has also empowered thousands of women from marginal communities.
Even though their earnings have increased 600%, it's not enough to sustain Punjab's dying Thathera art. But despite this, there's a special reason why the artisans want to continue this legacy of making handcrafted copper utensils.
Did you know bamboo fibres are naturally anti-bacterial without needing any toxic chemical treatments, all thanks to its substance called ‘bamboo kun’?
"The lady who came to work in my house was trained in embroidery. Her village in UP is famous for that. I asked her if she would like to work with me. She agreed, and we haven’t looked back ever since,” says the fashion designer behind the brand. #WomenEntrepreneur #SmallBusinessesOfIndia
"Hardly anyone was using traditional Indian fabrics to make clothes for children aged five years and under. The available options were either overpriced or imported," says co-founder Shilpi Sharma Bedi.