Tapping into the virtue of compassion and clubbing it together with the power of social media, a campaign titled ‘I Am For Alleppey’ was launched on Facebook by the Alappuzha district administration on September 14, 2018.
“I dare you. I beg of you! What do I have to do to make you read and share this? I did the #KeralaDonationChallenge. It was awesome! Will you? Please?" #KeralaFloods #SaveKerala