Bengaluru-based Filmapia is the brainchild of Benjamin and Ivy. The duo scout locations for movies, advertisements and web series. Their clients include bigwigs like Facebook, Netflix, Viacom 18, Colors, Excel Entertainment and more.
Advertising is seen as misleading when it involves false or deceptive information that is likely to cause the average consumer to act in a way they would not if they had not seen the ad.