After making headlines last year with India’s first-of-its-kind transgender 6 Pack Band, Brooke Bond Red Label, in association with Y films, has now launched 6 Pack Band 2.0 consisting of kids with special needs to kickstart a journey of acceptance and inclusion.
From a revolutionary app to India's first transgender band, these heartwarming video-campaigns by Indian ad firms won more than just accolades at the Cannes Lions Festival 2016.