Inspired by abundant milk in his hometown Nellore, Suhas B Shetty founded Iceberg Organic Icecreams to provide preservative-free, organic options to customers. Distributed across 70 outlets, here’s the story behind his ice cream empire!
Raj Seelam from Hyderabad founded Sresta Natural Bioproducts to encourage farmers to grow organic food, which he sells under the brand 24 Mantra to help customers lead more sustainable lives
While he cannot perform manual labour, Singh takes care of pretty much everything else—from deciding cropping patterns, monitoring the sowing, maintenance and harvest activities, overlooking the preparation of Jeevamrut and other biopesticides, and travelling to market his produce and training other farmers!
Now growing a 118 rare varieties of rice, Jayakrishnan, along with his friend Leneesh, also sells organic ‘superfoods’, made from their fresh farm produce.
Desai runs 'Krishiyog' - an online portal for connecting marginalised natural farmers to conscious urban consumers, thus increasing their average income by 30%-40%
"We started barely four months ago and already hundreds of village women have come on-board by now. From pots, diyas, agarbattis to even mobile phone stands and keychains, all these brilliant cow dung-based products are their brainchild."
Unlike most sellers of organic products, Kharde does not believe in overpricing and so sells them at a fair market price, equal to regular vegetables; and sometimes even at a cheaper rate.