Great Indian Manufacturing

A man with no education degree or marketing teams put his own photo on the packet. Here's how Dharampal Gulati used an aggressive but simple ad campaign to flourish his MDH masala business.

If the Khurram Kharram jingle cemented its place in the audience’s mind, the humble product won millions of hearts. Coming from a Gujarati family, I can vouch that no meal is complete without Lijjat Papad.

How and when did India fall in love with the trusty pressure cooker? To unravel the answer, we need to go back to 1869, when a forgotten Indian inventor was born in West Bengal. #GreatIndianManufacturing

In 1920, waterproofs were being imported into India and were prohibitively expensive, making it beyond the reach of most Indians. So a Bose from Bengal started a Swadeshi venture which manufactured them indigenously! #History #IconsOfIndia

Much in the news of late, this herbal concoction has borne witness to more than 100 years of subcontinental history, including Partition.

On 15 August 1947, this company distributed nearly 1 lakh tubes of Boroline for free. And in the last 90 years, it's never been indebted to the Indian govt for a single rupee!

Aired for over 40 years, Binaca Geetmala with the golden voice of Ameen Sayani reigned over the hearts of millions of listeners.

This is Karsanbhai Patel’s story of how he took a new detergent brand from his backyard to every middle-class house in India.

It was a true representative of the Make in India initiative, almost half a century before the terminology even came into existence.

In most Indian kitchens, the mixie plays a prominent role--whatever the cuisine, we need a good mixer-grinder to get all our masalas pounded well.