The saree is quintessential Indian attire, and has a long and illustrious history– and Nikaytaa is at the helm of popularising the art of the perfect drape!
At an ambitious budget of Rs 30 crore, this national size survey will sample 25,000 people using high-tech 3D whole-body scanners. Of the overall budget, the ministry will contribute Rs 21 crore, while the NIFT will pool Rs 9 crore.