Milaap

Dedicated as a devadasi at 7, Sitavva Joddati fought tradition and circumstance to become the CEO of MASS. Today, she helps other women and children fight for their rights.

At a time when junk food has urban youngsters under its thrall, there is a need for interesting, appetising and healthy alternatives to burgers, pizzas and the like. Millet-based products could be a good option in this respect and women entrepreneurs in rural Tamil Nadu are capitalising on this need by using their business acumen to make and sell them.

They toil day and night for a meager income. They struggle every day to bring to us an ancient tradition in the best of its form. They work with utter brilliance; their skills have been passed on for generations. However, the bearers of this tradition are among the least rewarded craftsmen (or rather, craftswomen) in the country. Meet the weavers of Mizoram - and lend them a helping hand!