Bivek Mathur

In a span of 12 years, these farmer families of Kellarh Valley in Jammu and Kashmir found a new cash crop — marigold that has increased their income manifold.

Learning all skills from YouTube videos, Vedanti and Aheena Rajput from Udhampur district of Jammu and Kashmir set up the region's first 'cut flower' polyhouse.

Jammu-based Rashpal Singh went from earning Rs 1,000 per harvest of wheat to now earning Rs 40,000 from organic strawberries.