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We never escape design in our daily lives, it is everywhere. There is never an absence of it- something is either poorly designed or well designed. And the point was driven home to us last week when TBI was privileged to speak at the Bengaluru Design Week.
We met some extremely inspiring people in the field of design. who gave us some deep insights into the importance of design to the world.
Dhimant Parekh, the co-founder of TBI, delivered a talk on the ‘Design of Media’, speaking about the way that TBI inverted the focus of media to grassroots solutions and the effect that it has had.
More on that later, but first, we want to ask…
What is design?
In this way, TBI complements traditional media. We feel a balance of both approaches is required (top-down and bottom-up), and we are dedicated to telling stories of impact, innovation, and growth in India. Positivity in one part of the country can spread throughout if we start by talking about it!
“In India, design is just not talked about enough, and this is a great step in bringing these conversations to the mainstream where they belong,” says Dhimant, speaking about the event.
“I have always been convinced that design is central to a successful product. And that being said, it’s so important to everything that India will do in the new millennium. We literally have to design the future!”