How Plastic Waste Became a Game-Changer at Maha Kumbh

Maha Kumbh goes Maha Sustainable! With over 50 crore Indians visiting the Maha Kumbh, Coca-Cola’s Maidaan Saaf Campaign is turning plastic waste into something powerful.

10,000 kg of PET waste, once littering the streets, has been recycled into safety jackets, protecting 21,000 safai saathis, boatmen, and volunteers.1,000 changing rooms for women have been built entirely from recycled plastic waste!

And the real game-changer? Hydration Carts, keeping visitors cool while creating 1,000 jobs for the local vendors. From waste to impact—Maidaan Saaf Campaign has become a powerful example of:
Recycle today for a better tomorrow!

#MaidaanSaaf #mahakumbh2025

In partnership with The Coca Cola Company.