How an Indian Startup Is Bringing Traditional Indian Ingredients Back to Baby Care

In a world filled with countless choices, one thing every parent wants is clear: to give their baby the absolute best. From the moment a baby is born, their delicate skin and developing immune system require gentle, nurturing care. Yet, many modern baby care products are laden with synthetic ingredients and harsh chemicals that can cause irritation, rashes, or even more serious health issues. This has led to a growing trend among today’s parents, especially new mothers, seeking natural, safe, and effective alternatives.

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Introducing Mother Sparsh — a brand that beautifully combines the wisdom of the past with the innovation of the present to meet the needs of today’s parents.

Just as grandmothers once relied on natural ingredients like coconut oil for gentle baby massages or used soft, water-soaked cotton cloths to clean their little ones, Mother Sparsh draws inspiration from these simple, trusted practices — methods passed down through generations, where nature’s touch was enough to nurture a child.

The brand has reimagined these age-old remedies, formulating products that incorporate natural ingredients while adopting modern science to prioritise safety first for babies and peace of mind for new mothers. Its baby care range is crafted to soothe, protect, and nourish developing skin, all without harmful chemicals.

Here’s the story behind Mother Sparsh, the science of its natural ingredients, and why it’s revolutionising modern baby care with traditional wisdom.

The birth of Mother Sparsh

The story of Mother Sparsh began with a simple yet powerful realisation: while modern baby care benefits from advanced technological innovations and scientific progress, it often falls short of providing the gentle, chemical-free care that delicate baby skin needs. Recognising this gap, the founders, as parents themselves, were seeking a better way to care for their own child, and were inspired to reconnect with India’s rich heritage of natural remedies. And with this inspiration was born — Mother Sparsh.

They were inspired by the same practices that have been passed down through generations — like the use of coconut oil, turmeric, and other healing herbs known for their soothing and nourishing properties.

As the founders put it, “As parents ourselves, we understand the importance of tender care for your little ones. Each Mother Sparsh product is a testament to our dedication to providing the best for your baby because we know that your joy is woven into the fabric of our cultural tapestry.”

The motivation was simple yet profound: to create baby care products that offer the gentlest care possible for their babies’ tender skin without the harmful effects of synthetic ingredients.

The science behind the ingredients

Mother Sparsh creates its products using a careful selection of natural ingredients, each chosen for its proven benefits.

1. Cotton and water — the simplest, most effective, and safest combination for cleansing and hydrating sensitive skin. Their 99% Pure Water Unscented Baby Wipes reflect this philosophy, offering the purest care possible, like using water and cotton to clean your baby’s skin without irritation. Clinical studies have demonstrated the safety and effectiveness of this combination, proving that they are as gentle as cotton and water — perfect for newborns.
2. Take turmeric, for example, a staple in Indian households for its anti-inflammatory and antiseptic properties. Turmeric soothes irritated skin, helps heal rashes and prevents infections. This powerful ingredient can be found in our After Bite Turmeric Balm for Mosquito & Insect Relief, India’s first after-bite balm that provides natural relief from insect bites and irritation, helping to reduce swelling and prevent infections.
3. Similarly, a combination of coconut and milk — both cherished for their nourishing and hydrating properties — plays a central role in Mother Sparsh’s Milky Range. These ingredients work together to deeply moisturise and protect your baby’s delicate skin while forming a gentle barrier against dryness. This nurturing blend is featured in their Milky Range, offering ultra-gentle, hydrating care for your little one. This range includes products like face and body butter, head-to-toe wash, lotion, face cream, sunscreen, lip balm, and baby bathing bars.
4. Another key ingredient, oatmeal has been scientifically proven to soothe and protect sensitive skin, making it ideal for babies prone to rashes or eczema. Its natural anti-inflammatory properties help relieve itching and dryness, providing much-needed relief for delicate skin. Their products from the oatmeal range include baby lotion, wash, shampoo, face cream, and even baby sunscreen with an SPF 50, all simply unscented!
5. Mother Sparsh goes further by incorporating powerful plant extracts, adding an extra care layer. 

• Aloe vera: Plant extracts, such as those from aloe vera are known for their moisturising and healing properties. Aloe vera soothes irritated skin, reduces inflammation, and supports overall skin health.
• Calendula extract: It is widely recognised for its ability to calm sensitive skin and reduce redness and is a trusted remedy for soothing diaper rashes and minor skin irritations.
• Chamomile: With its anti-inflammatory and calming properties, chamomile helps reduce skin discomfort and promotes healing in cases of skin irritations and rashes.
• Almond oil: Rich in vitamins A and E, almond oil nourishes the skin and helps maintain softness and prevent dryness, especially on sensitive baby skin.

Drawing from tried and tested natural remedies, hing (asafoetida) and saunf (fennel) are included in their formulations for their digestive and anti-colic properties. These ingredients help soothe discomfort in babies and promote overall well-being, making them an integral part of Mother Sparsh’s holistic approach to baby care. Their Colic Relief Tummy Roll On incorporates these traditional elements to offer gentle, effective relief from colic and digestive issues, making it an integral part of their holistic approach to baby care.

Real stories from real mothers

The brand has touched the lives of countless families with its commitment to natural and effective baby care. Here are just a few real stories from moms who have experienced the benefits firsthand:

• Aarti M, Mumbai: “I was always worried about using products with harsh chemicals on my baby’s sensitive skin. Mother Sparsh’s wipes and creams have been a game-changer for us. They’ve not only helped with diaper rashes but also kept my baby’s skin soft and irritation-free.”
• Priya S, Delhi: “My newborn had constant skin irritations, and it was distressing to see him so uncomfortable. Since switching to Mother Sparsh, we’ve noticed a significant improvement. The natural ingredients do make a difference!”
• Neha R, Bengaluru: “I love how Mother Sparsh uses traditional ingredients in their products. The calendula extract in their baby lotion has been great for soothing my baby’s dry patches. I feel good knowing I’m using something natural and safe.”

Why modern moms are choosing Mother Sparsh?

Many new mothers share the concern of using chemical-based products on a baby’s delicate skin. That’s why Mother Sparsh is here to offer a better choice. This brand’s baby care products are made with traditional, natural Indian ingredients that are gentle, safe, and free from harsh chemicals. Their products are also dermatologist-recommended, providing you with the assurance that you’re using what’s best for your child. They understand your need for purity and protection, making Mother Sparsh the trusted solution for modern moms who want the best for their babies.

The brand’s innovation and quality have garnered significant recognition, exemplified by a strategic investment from ITC, a leading player in the consumer goods sector. In 2021, ITC increased its stake in Mother Sparsh, reflecting the brand’s growing influence and the trust it has earned in the market. This endorsement highlights Mother Sparsh’s status as a premium choice in the baby care segment, reinforcing its commitment to delivering reliable, impactful, advanced, and tradition-based baby care.As we look to the future, Mother Sparsh continues to lead the way in creating safe products with classic old ingredients, delivering exactly what they promise — meeting the highest standards for baby skincare and prioritising their well-being. The brand’s dedication to natural, soothing ingredients ensures that every touch and every application is a step towards healthier skin and a happier baby.