Is your Banarasi saree truly handwoven?

#thebetterindia

Is your Banarasi saree truly handwoven? Now, there’s a way to find out.

With counterfeit sarees flooding the market, many buyers struggle to distinguish between a genuine handloom masterpiece and a machine-made imitation. But now, technology is stepping in to protect one of India’s most cherished textile traditions!

IIT Delhi student Kunal Maurya, founder of HKV Benaras Pvt Ltd, has developed the HastKalaPramanak chip — a revolutionary innovation designed to verify the authenticity of Banarasi sarees.

This tiny embedded chip stores detailed information about weaving history, artisan details, and proof of authenticity. A quick scan instantly confirms whether a saree is a true Banarasi weave or a factory-made imitation.

At a time when traditional weavers are struggling against mass-produced fakes sold at lower prices, this innovation is a game-changer. By ensuring digital traceability, the chip not only safeguards the legacy of Banarasi sarees but also helps sustain artisan livelihoods, ensuring that centuries-old craftsmanship continues to thrive.

#BanarasiSaree #Handloom #MakeInIndia #VocalForLocal #WeavesOfIndia #IITDelhi #Innovation

[Banarasi saree, HastKalaPramanak chip, IIT Delhi, handloom industry]

Subscribe Us Now : https://www.youtube.com/thebetterindia

Follow us for more:

Facebook: https://www.facebook.com/thebetterindia
Instagram: https://www.instagram.com/thebetterindia/
Twitter: https://twitter.com/thebetterindia
LinkedIn: https://www.linkedin.com/company/thebetterindia/

Website: https://www.thebetterindia.com/